ABOUT
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BUILT FOR THE UNDERGROUND.
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ENGLISH
T.C.R BY TOUCHER is a Tokyo-based streetwear label founded in 2020.
Rooted in underground culture and industrial aesthetics, the label explores the relationship between the body, clothing, and urban environments through unconventional proportions, layered construction, and contrasting textures.
Sculptural silhouettes and precise detailing bring together utility, restraint, and an understated sense of decadence.
Influenced by the independent spirit of 1990s counterculture, T.C.R approaches clothing as a medium for individual expression rather than something defined by a single interpretation.
Each garment evolves through the body that wears it, the movements it follows, and the experiences it absorbs. Clothing becomes an extension of identity, shaped by the individual rather than the other way around.
The name T.C.R embodies three core ideas:
TEMPTING — The instinctive attraction to individuality.
CORUSCATE — A flash of creativity that disrupts the familiar.
REVELATION — The moment clothing, identity, and culture resonate.
BY TOUCHER expresses the belief that clothing is experienced as much as it is seen — through texture, form, and movement.
T.C.R BY TOUCHER creates for those who define their own identity and shape their own style.
BUILT FOR THE UNDERGROUND.
日本語
T.C.R BY TOUCHER（ティー.シー.アール バイ トゥシェ）は、2020年に東京で始動したストリートウェアブランド。
アンダーグラウンドカルチャーとインダストリアルな美学を軸に、変則的なプロポーション、重層的な構造、異素材のコントラストを通して、身体と衣服、都市空間の関係性を探求しています。
構築的なシルエットと緻密なディテールによって、機能性と抑制、そして静かな退廃性を共存させています。
1990年代のカウンターカルチャーに息づく自由な精神に影響を受け、T.C.Rは、ひとつの解釈や価値観にとらわれない衣服を追求。
衣服は、着る人の身体や動き、積み重ねられる時間と経験によって、新たな表情を獲得していきます。
それは、衣服が人を定義するのではなく、着る人自身のアイデンティティによって、衣服の意味が形作られていくという考え方です。
ブランド名 「T.C.R」 には、3つの思想が込められています。
TEMPTING — 個性へと引き寄せられる、本能的な衝動。
CORUSCATE — 既成概念を切り裂く、創造の閃光。
REVELATION — 衣服、アイデンティティ、カルチャーが共鳴する瞬間。
「BY TOUCHER」 には、衣服を単に視覚的な存在としてではなく、質感、フォルム、動きを通して体感するものとして捉える思想が込められています。
T.C.R BY TOUCHERは、自らの価値観でアイデンティティを確立し、自分自身のスタイルを形作る人のために。
BUILT FOR THE UNDERGROUND.
BRAND INFORMATION
BRAND / ブランド名
T.C.R BY TOUCHER
ティー.シー.アール バイ トゥシェ
ESTABLISHED / 設立
2020
BASED IN / 拠点
Tokyo, Japan
日本・東京
CATEGORY / カテゴリー
Streetwear
ストリートウェア
OFFICIAL ONLINE STORE / 公式オンラインストア
tcrbytoucher.com
SHIPPING / 配送
Worldwide shipping from Japan
日本国内・海外へ、日本から発送
DESIGN LANGUAGE
STRUCTURE / 構造
Distorted proportions, layered construction, and deliberate panel lines create silhouettes with depth and dimension.
変則的なプロポーション、重なり合う構造、計算されたパネルライン。衣服に奥行きを与え、立体的なシルエットを生み出します。
MATERIAL / 素材・質感
Washed surfaces, technical fabrics, and metal hardware bring contrasting textures into a single garment.
洗いをかけた風合い、機能的な生地、金属パーツ。異なる質感を組み合わせ、一着の中に表情の差を作り出します。
MOVEMENT / 動き
Volume, drape, and shifting layers reveal different expressions as the body moves.
身体の動きに応じて変化するボリューム、ドレープ、レイヤーの重なり。静止した姿だけでは捉えられない、衣服の表情を追求します。
TENSION / 緊張感
Restrained forms meet distressed surfaces and unexpected details, balancing utility with a decadent edge.
抑制されたフォルムに、荒れた質感や意外性のあるディテールを重ねる。機能性と退廃的な美意識の間に、独自の緊張感を生み出します。
SELECTED WORN BY
Selected artists, performers, models and cultural figures documented wearing T.C.R BY TOUCHER.
— Music —
Bruno Mars — Hawaii-born singer-songwriter and 15-time Grammy winner. Over 180 million singles sold worldwide, Guinness World Record holder, and one of the most influential artists of his generation.
Don Diablo — Dutch producer and DJ, currently ranked #9 in DJ Mag's Top 100. Collaborator to Dua Lipa, Justin Bieber, Rihanna, and Madonna, and founder of HEXAGON — one of electronic music's most influential labels, broadcast across 68 countries.
Murda Beatz — Canadian producer behind chart-defining records with Drake, Travis Scott, Cardi B, and Ariana Grande. Six-time Grammy nominee and one of the most impactful hitmakers in contemporary hip-hop.
Merk & Kremont — Milan-based duo behind hundreds of millions of streams, 54 platinum records, and sets at Tomorrowland, Ultra, and Las Vegas. One of the most influential acts to emerge from Italy's electronic music scene.
Mathame — Italian melodic techno duo born from the isolation of Sicily's Mount Etna. Signed to Afterlife, supported by Tale of Us, and recognized globally for cinematic soundscapes that have inspired a generation of producers.
DRUNKEN KONG — Tokyo-based techno duo supported by Carl Cox, Adam Beyer, and Deadmau5. Releasing on Tronic, Octopus Recordings, and Terminal M, with multiple entries in the Beatport Techno Top 100 and a global following built through two decades of underground club culture.
VIVID — Tokyo-based DJ and producer known for explosive Hyper Techno sets and high-energy performances across Asia. With releases on Spinnin’ Records, Revealed Recordings, Mixmash, Armada, and Enhanced Music, his tracks have generated millions of streams, charted on Beatport, and received support from Hardwell, Tiësto, and Martin Garrix.
DJ KEKKE — Tokyo-based DJ and two-time DJ of the Year, performing across 400+ global stages annually and recognized as one of Japan's most essential figures in club culture.
JAY'ED — Japanese-New Zealand R&B artist and producer, shaping Japan's soul scene through collaborations with EXILE, GENERATIONS, and DOBERMAN INFINITY.
KUBO-C (DOBERMAN INFINITY) — MC and core member of DOBERMAN INFINITY, Japan's genre-crossing hip-hop collective known for arena tours, Budokan performances, and a dedicated fanbase built through relentless live culture.
TAKA (DEEP) — Lead vocalist and leader of Japanese R&B group DEEP, a defining voice in Japan's music scene since his breakthrough at the EXILE VOCAL BATTLE AUDITION 2006.
YUI (MYERA) — Singer and performer in MYERA, Japan's rising five-piece girl group. Debuted in 2025, charting on Oricon and Spotify, and performing at Rakuten GirlsAward and Zepp venues nationwide.
ID — Tokyo-based rapper and model, and original brand ambassador of T.C.R BY TOUCHER. Releasing globally through AWAL (Sony Music UK) — home to JPEGMAFIA, Little Simz, and Jungle. One of the few Japanese artists to break into the label's international roster.
— Models & Talents —
TAIKI & NOAH — Tokyo-based model duo active across collections in Paris, Milan, New York, and London. Both have walked for Dolce & Gabbana and appeared in Vogue Japan, GQ Italia, i-D Japan, and CR Fashion Book NY. Taiki has walked for Rick Owens; Noah for KUON and KIDILL.
立花 恵理 — Japanese model and actress. Grand Prix winner of the ViVi Exclusive Model Audition, active across fashion editorials, television, and visual campaigns. Currently based in Korea under YG KPLUS.
安田 章大 (SUPER EIGHT) — Singer, guitarist, and actor. Lead vocalist and creative force within SUPER EIGHT, one of Japan's most enduring entertainment groups. Active across music, stage, and film, with a career spanning over two decades.
寺西 拓人 (timelesz) — Singer, actor, and performer. A member of timelesz, active across arena tours, television, film, and musical theatre, with a distinctive presence that bridges music, performance, and contemporary entertainment.
那須雄登 (美 少年 / ACEes) — Actor and idol. A member of STARTO ENTERTAINMENT's ACEes, active across television drama, musical theatre, and film. A graduate of Keio University, he brings a rare combination of academic discipline and creative performance to everything he does.
りんたろー / 兼近大樹 (EXIT) — Comedy duo and cultural tastemakers. Winners of GQ Men of the Year Best Comedy Duo 2020 and Sneaker Best Dresser Award 2022. Active across major television networks and recognized as one of Japan's most fashion-forward voices in entertainment.
JOY — British-Japanese model, talent, and television personality. Active across fashion, media, and entertainment since his debut in men's egg, with a presence that spans modelling, commentary, and live performance.
AYA — Fitness producer, CrossFit trainer, and model. One of Japan's most recognized fitness figures, known for transforming the bodies of leading actresses and models. New Balance Ambassador.
POP-UPS / EVENTS
T.C.R BY TOUCHER has presented its collections through pop-ups and events at selected retail spaces across Japan.
日本各地の商業施設やセレクトショップで、ポップアップやイベントを開催。実際に手に取り、素材の質感やシルエットを体感できる場を展開してきました。
SELECTED PAST LOCATIONS / 主な開催実績
HANKYU MEN’S TOKYO
阪急メンズ東京
Laforet Harajuku
ラフォーレ原宿
L.H.P SHIBUYA PARCO
L.H.P 渋谷パルコ
NAGOYA PARCO
名古屋パルコ
DESIGNER
TAI IKEZAWA
Founder / Designer
T.C.R BY TOUCHER — Tokyo, Japan
TAI IKEZAWA is a designer whose work has developed across fashion, music, and underground culture.
Born to a father who worked as a metal craftsman, he developed an early sensitivity to material, structure, craftsmanship, and the physical weight of objects — principles that continue to inform his design language today.
While still in high school, Ikezawa began producing handmade garments and accessories and presenting them outside conventional fashion environments, including the streets of Harajuku, clubs, and public spaces. He later studied at Bunka Fashion College, where he further developed the belief that fashion could operate not simply as decoration, but as a medium capable of changing how people live and express identity.
In 1998, he launched ESPACE;CHIC, a womenswear-led unisex label defined by distinctive silhouettes and a design language connecting fashion, music, and ergonomics. During the same period, he became deeply involved in Tokyo's club culture through event production and creative direction.
His work later expanded into fashion shows, stage costumes, television, commercial direction, judging, and interdisciplinary projects. At FASHION LAB in New York, a dress constructed from approximately 300 plastic components received media attention, while in Japan he continued presenting fashion outside traditional formats and received the Grand Prix in an NHK live-broadcast fashion design competition.
In 2020, after a seventeen-year interval from operating his own label, Ikezawa launched T.C.R BY TOUCHER as his first men's streetwear project.
The structural sensibility developed through womenswear and unisex design, combined with the tension, decadence, and raw energy of underground club culture, forms the foundation of what T.C.R BY TOUCHER defines as:
Decadent Luxury Streetwear from Tokyo.
OTHER CREDITS
CM
SUPER MUSIC! × SUPER DRY!（スカイパーフェクTV！/ MTV）
NTTドコモ東海 SH251i CM
炭酸飲料水「ファンタ スウィーティー味 – 熱血先生シリーズ 3年F組 DJ先生」
演技指導
Pioneer MIXTRAX CAR AUDIO RECEIVER PRODUCT
LOTTE ZEUS ドキュメンタリーCM
Television
「Boutique インディーズ」（スカイパーフェクTV！Music Link 734ch / UHB）レギュラー
「渋谷・原宿 POPSTREET・DIGITAL」（NHK BS-2）出演・グランプリ受賞
「優香の Music Premium」（スカイパーフェクTV！）
「レオパレス21 ヴォーカリスト オーディション」（スカイパーフェクTV！）審査員・衣装プロデュース
「優香.net」（日本テレビ）
「トゥナイト2」（テレビ東京）若手クリエーター特集
ドラマ KinKi Kids主演「僕らの勇気 – 未満都市」
SONY「GIRLS 2001 AUDITION」（テレビ東京）衣装プロデュース
映画 主演：山下徹大「Heavenz」
Show
「Happie」「Olive」Fashion Show プロデュース @ Zepp Tokyo
NEW YORK FASHION LAB
Costume Design
Jacques Dessange ヘアーショー 衣装製作・演出
Sony Music / キタキ・マユ 衣装製作
So knows So 衣装製作
格闘家 アレクサンダー大塚 入場マント 衣装製作
Press
surface magazine / 装苑 / STUDIO VOICE / FRUiTS / STREET
KERA / BiDAN / GROOVE / LOVE PA!! / WEEKENDER / NORA