ABOUT

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BUILT FOR THE UNDERGROUND.

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(EN)
T.C.R BY TOUCHER is a streetwear label inspired by underground culture, industrial aesthetics, and the raw energy of the 1990s music scene.

Rather than treating clothing as something to be seasonally consumed, T.C.R designs garments as an "interface" that evolves with the rhythm of the city, memory, and the movement of the body. Wearing is not the final state, but a process in which meaning is continuously updated through time and experience.

The name T.C.R represents three core concepts.

TEMPTING – the instinctive pull toward individuality
CORUSCATE – the flash of creativity that cuts through the ordinary
REVELATION – the moment when clothing, identity, and culture resonate

The name "BY TOUCHER" reflects the idea that clothing should not remain merely a visual style, but function as an experience that engages the senses and consciousness.

Drawing from the spirit of counterculture and street movements since the 1990s, the brand extracts the raw energy embedded in culture and reconstructs it into garments defined by contemporary structural aesthetics and a quiet sense of tension.

T.C.R BY TOUCHER is a brand for individuals who refuse to be confined by existing frameworks and instead shape their own style and identity.

The brand operates primarily through its official online store, supported by selective physical presentations in cultural and retail spaces across Japan.

(JP)
T.C.R BY TOUCHER(ティー.シー.アール バイ トゥシェ)は、アンダーグラウンドカルチャー、インダストリアルな美学、そして1990年代の音楽シーンが持つエネルギーから影響を受けたストリートウェアブランド。衣服をシーズンごとに消費されるファッションプロダクトとしてではなく、都市のリズム、記憶、身体の動きとともに変化し続ける「インターフェース」として設計する。着用とは完成ではなく、時間と経験によって意味が更新されていくプロセスである。

ブランド名 T.C.R は、3つの概念を表している。

「BY TOUCHER」という名称には、衣服を視覚的なスタイルにとどめず、感覚や意識へ作用する体験として提示するという思想が込められている。

1990年代以降のカウンターカルチャーやストリートムーブメントの精神を背景に、文化に宿るエネルギーを抽出し、現代的な構造美と静かな緊張感を備えた衣服へ再構築する。

T.C.R BY TOUCHERは、既存の枠に縛られず、自分自身のスタイルを形作る人々のためのブランドである。

WORN BY

— Music —

Bruno Mars — Hawaii-born singer-songwriter and 15-time Grammy winner. Over 180 million singles sold worldwide, Guinness World Record holder, and one of the most influential artists of his generation.

Don Diablo — Dutch producer and DJ, currently ranked #9 in DJ Mag's Top 100. Collaborator to Dua Lipa, Justin Bieber, Rihanna, and Madonna, and founder of HEXAGON — one of electronic music's most influential labels, broadcast across 68 countries.

Murda Beatz — Canadian producer behind chart-defining records with Drake, Travis Scott, Cardi B, and Ariana Grande. Six-time Grammy nominee and one of the most impactful hitmakers in contemporary hip-hop.

Merk & Kremont — Milan-based duo behind hundreds of millions of streams, 54 platinum records, and sets at Tomorrowland, Ultra, and Las Vegas. One of the most influential acts to emerge from Italy's electronic music scene.

Mathame — Italian melodic techno duo born from the isolation of Sicily's Mount Etna. Signed to Afterlife, supported by Tale of Us, and recognized globally for cinematic soundscapes that have inspired a generation of producers.

DRUNKEN KONG — Tokyo-based techno duo supported by Carl Cox, Adam Beyer, and Deadmau5. Releasing on Tronic, Octopus Recordings, and Terminal M, with multiple entries in the Beatport Techno Top 100 and a global following built through two decades of underground club culture.

VIVID — Tokyo-based DJ and producer known for explosive Hyper Techno sets and high-energy performances across Asia. With releases on Spinnin’ Records, Revealed Recordings, Mixmash, Armada, and Enhanced Music, his tracks have generated millions of streams, charted on Beatport, and received support from Hardwell, Tiësto, and Martin Garrix.

DJ KEKKE — Tokyo-based DJ and two-time DJ of the Year, performing across 400+ global stages annually and recognized as one of Japan's most essential figures in club culture.

JAY'ED — Japanese-New Zealand R&B artist and producer, shaping Japan's soul scene through collaborations with EXILE, GENERATIONS, and DOBERMAN INFINITY.

KUBO-C (DOBERMAN INFINITY) — MC and core member of DOBERMAN INFINITY, Japan's genre-crossing hip-hop collective known for arena tours, Budokan performances, and a dedicated fanbase built through relentless live culture.

TAKA (DEEP) — Lead vocalist and leader of Japanese R&B group DEEP, a defining voice in Japan's music scene since his breakthrough at the EXILE VOCAL BATTLE AUDITION 2006.

YUI (MYERA) — Singer and performer in MYERA, Japan's rising five-piece girl group. Debuted in 2025, charting on Oricon and Spotify, and performing at Rakuten GirlsAward and Zepp venues nationwide.

ID — Tokyo-based rapper and model, and original brand ambassador of T.C.R BY TOUCHER. Releasing globally through AWAL (Sony Music UK) — home to JPEGMAFIA, Little Simz, and Jungle. One of the few Japanese artists to break into the label's international roster.

KICKCHEEZE — Melbourne-based hard dance duo behind the global '#4THECULTURE' movement. Over 5 million streams, tours across the UK, Canada, and Southeast Asia, and a sound rooted in K-Pop, anime, and Asian subculture.

— Models & Talents —

TAIKI & NOAH — Tokyo-based model duo active across collections in Paris, Milan, New York, and London. Both have walked for Dolce & Gabbana and appeared in Vogue Japan, GQ Italia, i-D Japan, and CR Fashion Book NY. Taiki has walked for Rick Owens; Noah for KUON and KIDILL.

立花 恵理 — Japanese model and actress. Grand Prix winner of the ViVi Exclusive Model Audition, active across fashion editorials, television, and visual campaigns. Currently based in Korea under YG KPLUS.

安田 章大 (SUPER EIGHT) — Singer, guitarist, and actor. Lead vocalist and creative force within SUPER EIGHT, one of Japan's most enduring entertainment groups. Active across music, stage, and film, with a career spanning over two decades.

那須雄登 (美 少年 / ACEes) — Actor and idol. A member of STARTO ENTERTAINMENT's ACEes, active across television drama, musical theatre, and film. A graduate of Keio University, he brings a rare combination of academic discipline and creative performance to everything he does.

りんたろー / 兼近大樹 (EXIT) — Comedy duo and cultural tastemakers. Winners of GQ Men of the Year Best Comedy Duo 2020 and Sneaker Best Dresser Award 2022. Active across major television networks and recognized as one of Japan's most fashion-forward voices in entertainment.

JOY — British-Japanese model, talent, and television personality. Active across fashion, media, and entertainment since his debut in men's egg, with a presence that spans modelling, commentary, and live performance.

AYA — Fitness producer, CrossFit trainer, and model. One of Japan's most recognized fitness figures, known for transforming the bodies of leading actresses and models. New Balance Ambassador.

POPUP / INSTALLATIONS

Previously presented at selected retail and cultural spaces across Japan.

HANKYU MEN'S TOKYO
Laforet Harajuku
L.H.P SHIBUYA PARCO
NAGOYA PARCO

DESIGNER

TAI IKEZAWA

Founder / Designer
T.C.R BY TOUCHER — Tokyo, Japan

A designer who has built a singular aesthetic and philosophy across fashion, music, and street culture. Born to a father who worked as a metal craftsman, Ikezawa developed an intimate understanding of materiality, structural honesty, and the weight of handmade objects from an early age. That formative experience remains the backbone of everything he creates.

He began crafting handmade garments and accessories while still in high school — presenting his work not in conventional spaces, but on the streets of Harajuku, inside clubs, and on trains. The approach drew early attention from multiple fashion publications. His studies at Bunka Fashion College sharpened a conviction that would define his career: fashion is the ultimate medium, capable of transforming how a person lives.

In 1998, he launched ESPACE;CHIC, a ladies-led unisex label built around a distinctive silhouette language that merged musical sensibility with ergonomics. Around the same time, he began producing club events, growing a scene that became one of the defining underground cultural forces in Tokyo.

At FASHION LAB in New York, a dress constructed from approximately 300 plastic components generated significant attention — earning coverage in SURFACE Magazine and a feature on local television. Back in Japan, he continued staging fashion shows in clubs, on streets, and in public spaces, and won the grand prize at an NHK live broadcast fashion design competition by a decisive margin.

The years that followed brought stage costume work for artists, jury roles at collections, show production, television appearances, and commercial direction — a body of work that moved freely across disciplines. In 2020, after a seventeen-year interval, he returned. T.C.R BY TOUCHER was launched as his first men's streetwear line — a reconstruction of every accumulated instinct within a contemporary street context. The sensibility honed through womenswear and unisex design, combined with the decadence, structural tension, and raw energy of underground club culture, converged into what the brand now defines as Decadent Luxury Streetwear from Tokyo.

OTHER CREDITS

CM
SUPER MUSIC! × SUPER DRY!（スカイパーフェクTV！/ MTV）
NTTドコモ東海 SH251i CM
炭酸飲料水「ファンタ スウィーティー味 – 熱血先生シリーズ 3年F組 DJ先生」
演技指導
Pioneer MIXTRAX CAR AUDIO RECEIVER PRODUCT
LOTTE ZEUS ドキュメンタリーCM

Television
「Boutique インディーズ」（スカイパーフェクTV！Music Link 734ch / UHB）レギュラー
「渋谷・原宿 POPSTREET・DIGITAL」（NHK BS-2）出演・グランプリ受賞
「優香の Music Premium」（スカイパーフェクTV！）
「レオパレス21 ヴォーカリスト オーディション」（スカイパーフェクTV！）審査員・衣装プロデュース
「優香.net」（日本テレビ）
「トゥナイト2」（テレビ東京）若手クリエーター特集
ドラマ KinKi Kids主演「僕らの勇気 – 未満都市」
SONY「GIRLS 2001 AUDITION」（テレビ東京）衣装プロデュース
映画 主演：山下徹大「Heavenz」

Show
「Happie」「Olive」Fashion Show プロデュース @ Zepp Tokyo
NEW YORK FASHION LAB

Costume Design
Jacques Dessange ヘアーショー 衣装製作・演出
Sony Music / キタキ・マユ 衣装製作
So knows So 衣装製作
格闘家 アレクサンダー大塚 入場マント 衣装製作

Press
surface magazine / 装苑 / STUDIO VOICE / FRUiTS / STREET
KERA / BiDAN / GROOVE / LOVE PA!! / WEEKENDER / NORA